Ben, the Beginner is fresh out of college and leads a fairly active lifestyle. He loves entertainment, gaming, and technology, but also carries student loan debt. He’s the perfect fit for banking, credit card/lending, technology and entertainment advertisers.

Audience Profile

  • Needs Help Managing his Money
  • Makes at Least $40K+ HHI
  • Single without Children
  • Rents with Roommates
  • Takes Public Transit
  • Tech Savvy
  • Avid Gamer

Recommended Advertisers

  • Credit/Lending
  • Banking/Saving
  • Money Management
  • Entertainment
  • Technology
  • And More

Audience Targeting

Target pre-defined or custom audience profiles where they are across the web, devices and channels.

Direct Site Targeting

Target exclusive publisher partner display, mobile and email inventory – custom units and content units are available.