Frank, the Family Man is looking to build a solid future for his family. He’s interested in anything that can help him make and save money or improve his home and the lives of his growing family; great for insurance, credit card, loan, retirement, brokerage advertisers and more.

Audience Profile

  • Operates a Diverse Portfolio
  • Makes at Least $100K+ HHI
  • Married with Children
  • Owns a Home
  • Owns Two Cars
  • Takes Family Vacations

Recommended Advertisers

  • Lending
  • Retirement
  • Insurance
  • Real Estate
  • Travel
  • And More

Audience Targeting

Target pre-defined or custom audience profiles where they are across the web, devices and channels.

Direct Site Targeting

Target exclusive publisher partner display, mobile and email inventory – custom units and content units are available.