Paul, the Planner is preparing for retirement. He’s been saving for many years and is interested in anything that can help him maximize his retirement or provide for his family. Paul is perfect for a variety advertisers including insurance, investments, real-estate, travel and more.

Audience Profile

  • Operates a Diverse Portfolio
  • Makes at Least $100K+ HHI
  • Married, Empty Nester
  • Owns a Home
  • Owns Two Cars
  • Travels Often
  • Preparing for Retirement

Recommended Advertisers

  • Retirement
  • Investments
  • Real Estate
  • Travel
  • Insurance
  • And More
TARGET THEM IN TWO WAYS:

Audience Targeting

Target pre-defined or custom audience profiles where they are across the web, devices and channels.

Direct Site Targeting

Target exclusive publisher partner display, mobile and email inventory – custom units and content units are available.