Rick, the Risk Taker is a thrill seeker who enjoys a very active lifestyle. As an active trader he does well in risky markets and likes to spend his money on things like travel, entertainment, sexy cars, technology (both for trading and for personal use) and more.

Audience Profile

  • Active Trader
  • Makes at Least $100K+ HHI
  • Single without Children
  • Owns a Condo
  • Likes Sports Cars
  • Travels Often
  • Tech Savvy

Recommended Advertisers

  • Investments
  • Technology
  • Sports Cars
  • Entertainment
  • Travel
  • And More

Audience Targeting

Target pre-defined or custom audience profiles where they are across the web, devices and channels.

Direct Site Targeting

Target exclusive publisher partner display, mobile and email inventory – custom units and content units are available.