Monday, May 5, 2014

lotame_logoWe’re very pleased to announce our integration as a branded data partner with Lotame. Our data will offer Lotame’s users access to millions of unique profiles categorized into intuitive financial audience segments.

In this initial integration, we’re making available our Active Traders segments by markets including Stocks, Options, Bonds, ETFs, Mutual Funds, Futures | Commodities, Physical Metals and Forex, as well as Advisors | Wealth Management.

All segments have been created based on a variety of interests and actions gathered over the last 30 days from our exclusive publisher partners and de-duplicated to maintain uniques.

With millions of profiles, our segments provide sufficient volume for targeting and a whole new category of data previously not available in Lotame’s audience builder tool, which is used to build audiences using a combination of 1st and 3rd party data for targeting.