Monday, October 13, 2014
FinancialAudiences™ is working with Oracle Data as a Service for Marketing (formerly Bluekai Audience Data Marketplace) to further its mission to make their data readily available to marketers and agencies to identify and reach high value financial audiences with more relevant digital campaigns and content experiences. Key FinancialAudiences™ segments are now available on Oracle’s BlueKai Audience Data Marketplace as a branded data source, filling a crucial vertical market segment for Oracle direct and channel customers.
Boosting Oracle’s already-impressive roster of data partners and unique audience segments, FinancialAudiences™ offers over 30 million unique audience profiles gathered from exclusive financial publisher partners and segmented into an array of financial audience data sets including Online Active Traders, Financial Advisors, Wealth Managers, High Net Worth Households, etc.
“We’re proud to work with Oracle Data as a Service to make our FinancialAudiences™ data available for targeting. In today’s marketing ecosystem, it can be difficult to find financial audience data on such a granular level at scale and we’re excited to give marketers and agencies access to fresh data that meets their targeting needs,” said Jon Dean, Founder of Dean Media Group.
FinancialAudiences™ data segments also index high for net worth and household income, making it a valuable data source for a variety of advertisers beyond the world of finance.
FinancialAudiences™ data is now available as part of Oracle’s BlueKai Audience Data Marketplace and available to Oracle BlueKai Marketing Cloud customers to tap into 3rd party data for prospecting and personalization across hundreds of execution partners.