Monday, July 29, 2014

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Targeted Victory is proud to announce a new partnership with FinancialAudiences™ to further the mission of making their Audience Exchange the most comprehensive, expansive data marketplaces in politics. Key FinancialAudiences™ segments are now available to full-service Targeted Victory clients and self-service Targeted Engagement users.

Boosting Audience Exchange’s already-impressive roster of data partners and unique audience segments, FinancialAudiences™ offers fresh data gathered from exclusive financial publisher partners that have a high affinity for politics. Boasting more than 30 million unique profiles, FinancialAudiences™ is a welcome addition to Audience Exchange and will bring new depth and dimension to client campaigns.

“We’re excited to partner with a data provider as dedicated as FinancialAudiences™,” said Targeted Victory co-founder Michael Beach. “The quality of their data, the influencers they have access to, and exacting industry focus make their data valuable to our clients and fit well with the existing providers in Audience Exchange. It’s great to have them on board.”

“We’re proud to partner with Targeted Victory to bring our FinancialAudiences™ industry-leading audience data to the Audience Exchange marketplace. This opportunity to make our data accessible to a substantially larger audience is a valuable one, and we look forward to a long and beneficial data partnership,” said Jon Dean, Founder of Dean Media Group.